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Full home renovation in Marina

Marina is North's mediterranean revival submarket. Marina sits on hydraulic fill placed for the 1915 Panama-Pacific International Exposition — the 1989 Loma Prieta earthquake collapsed multiple soft-story buildings here, driving SF's 2013 Mandatory Soft-Story Retrofit Ordinance.

Marina cost range
$485K$2.9M
typical mid-complexity
Permit authority
SFDBI + Soft-Story Retrofit Program (Ord 66-13)
16-28 weeks (DBI + soft-story)
Typical home size
1,800-3,500 sqft; lots 0.06-0.1 acres
Borough · ZIP
North
94123
Liquefaction Zone — 1906 + 1989 Marina-fill collapse legacyMandatory Soft-Story Retrofit (Ord 66-13) on pre-1978 multi-unitSF §311 neighbor notification on rear additionsRent Ordinance on pre-1979 multi-unit

What a full home renovation project looks like here

Marina sits on hydraulic fill placed for the 1915 Panama-Pacific International Exposition — the 1989 Loma Prieta earthquake collapsed multiple soft-story buildings here, driving SF's 2013 Mandatory Soft-Story Retrofit Ordinance.

Because the Liquefaction Zone covers nearly the entire neighborhood, foundation and seismic engineering on any addition or substantial alteration requires liquefaction-aware geotech.

Soft-story retrofit on pre-1978 wood-frame 3+ unit buildings remains a primary Marina scope — most compliant retrofits add a steel cantilever frame at the ground-floor garage opening.

Pacific Heights Edwardian guts, Mission Victorian flat conversion, Marina soft-story-with-remodel — one SFDBI residential permit + SF Planning §311 neighbor notification. In Marina specifically, mediterranean revival stock means full home renovation scope is shaped by the neighborhood's dominant construction typology. Baily's San Francisco scoping flow factors liquefaction zone and mandatory soft-story retrofit (ord 66-13) on pre-1978 multi-unit into the estimate before a contractor is involved.

Start your Marina scope — Baily asks the right questions.

Pre-seeded for full home renovation in Marina. Mention your 1,800-3,500 sqft, your timeline, and any known constraints — Baily factors the sfdbi + soft-story retrofit program (ord 66-13) review queue into the scope.

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Origin

Who is Baily?

Baily is named after Francis Baily — an English stockbroker who retired at 51, became an astronomer, and in 1836 described something on the edge of a solar eclipse that nobody had properly articulated before: a string of bright beads of sunlight breaking through the valleys along the moon’s rim.

He wasn’t the first to see them. Edmond Halley saw them in 1715 and barely noticed. Baily’s contribution was clarity — describing exactly what was happening, in plain language, so vividly that the whole field of astronomy paid attention. The phenomenon is still called Baily’s beads.

That’s what we wanted our AI to do. Every inbound call and text has signal in it — a homeowner’s real question, a timeline, a budget, a hesitation that means “yes but.” Baily listens to every one, 24/7, and finds the beads of light.

Baily was a businessman before he was a scientist. That’s our vibe too.

Questions LA homeowners actually ask

Nearest neighborhoods

Same service, adjacent San Francisco submarkets.

Other projects we scope in Marina

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