Why there are no stars on our homepage yet

Because the platform launched publicly in mid-April 2026. A review only belongs on our pages if it describes a project that went through AskBaily's matching flow and completed. The AskBaily-direct review corpus starts the moment the first wave of matched projects completes and homeowners submit. Until then, showing borrowed ratings would be dishonest.

Because NPLD is a licensed Los Angeles general contractor (CSLB #1105249) with its own reputation, not AskBaily. Its reviews are about projects NPLD performed directly, most of them before AskBaily existed. We briefly tried to surface NPLD's BBB aggregate on AskBaily pages (Phase 15.23, 2026-04-18) and reverted it the next day (Phase 15.24) — Google's review-rich-result spam policy specifically flags aggregateRating where the reviewed entity on the page is different from the entity the reviews are about. We will not re-emit aggregateRating until AskBaily has its own direct-collected reviews above threshold.

10 approved reviews per city × service. Below that number, individual Review schema nodes emit on the page (so rich-result discovery works) but no aggregated stars are claimed. This prevents a single review from producing a "5 out of 5 stars" result that misleads a search user. When a city crosses the threshold, aggregateRating emits automatically — built into the Wave 126 primitive at `lib/schema/review.ts`.

Homeowner completes a project → NPLD's Mautic CRM tags the contact "project-completed" → n8n workflow WF176 fires a 3-touch sequence (email day 3, email day 10, SMS day 14) asking for a review. The homeowner submits via a form (rating 1–5 + free-text body + project-value band + optional photos). Submissions enter moderation queue. Approved reviews publish with `source: "askbaily-direct"`, the homeowner's first name + last initial, city, service, and project-completion date. Reviews cannot be edited after publication, but homeowners can request removal via SAR (Subject Access Request — Phase 9.7).

No. Every review in the registry carries provenance (source field). "askbaily-direct" means the review came through the collection pipeline above; other accepted sources are "migrated-trustpilot" and "migrated-bbb" if we ever migrate reviews from a named third party, always with the original URL preserved. We don't paraphrase, rewrite, or sanitize. A fake review in the registry would be a content-integrity violation reviewable by any auditor — we built the code to make it hard to ship one.

NPLD's BBB A+ accredited profile at bbb.org/us/ca/west-hills/profile/general-contractor/np-line-design-inc-1216-1000055727 has been continuously accredited since 2017 with dozens of 5-star reviews, zero complaints, and a verified CSLB #1105249. You can click through, read the reviews on BBB's site, confirm NPLD's license status on the CSLB portal, and decide whether that authority flows through to AskBaily's matching quality. We believe it does — which is why NPLD is AskBaily's first active partner — but we want you to make that call yourself rather than have us borrow stars to pretend it's ours.

NPLD maintains a Google Business Profile with review activity. AskBaily will create its own GBP once the first AskBaily-matched LA project closes, and reviews collected there will appear on the Google Business Profile itself (not borrowed onto askbaily.com). This keeps AskBaily's Maps presence honest: we claim only what we've earned.

No. A testimonial a contractor supplies about themselves is marketing, not a review. We only surface content written by the homeowner who hired the contractor through AskBaily, after a completed project, with moderation approval.

Those platforms have accumulated ratings over 10+ years — but the per-contractor pages often mix old reviews (pre-acquisition, pre-business-model-change) with new, and they rarely explain the provenance policy. Angi and HomeAdvisor share a ProFinder backend; reviews posted on one sometimes surface on the other without a disclosure. Our approach: every review carries source metadata, a project-completion date tied to the AskBaily match record, and the full unedited text. You can audit any single review end-to-end.

As soon as a city accumulates 10 approved reviews. Los Angeles is closest because NPLD is the active partner and projects are most likely to complete there first. Expected: Q3 2026. We will not backdate, borrow, or pad.