ROI calculator for renovation portfolios.
Enter property count, average rehab budget, planned hold period, and target ARV uplift. Pick your current platform. The calculator returns total addressable spend, AskBaily's fixed 8% take-rate, the estimated lead-waste you're paying on your current platform, annualized savings, projected portfolio ROI, and a category-level breakdown of where the rehab dollars go.
| Category | Share | Spend |
|---|---|---|
| Kitchen | 26.0% | $374,400 |
| Bathrooms | 18.0% | $259,200 |
| Flooring & paint | 17.0% | $244,800 |
| HVAC & electrical | 14.0% | $201,600 |
| Exterior & landscaping | 13.0% | $187,200 |
| Permits & inspections | 7.0% | $100,800 |
| Miscellaneous | 5.0% | $72,000 |
Methodology
Three things go into the output. First, total addressable spend is simply property count times average rehab budget. Second, AskBaily's take-rate is a flat 8% applied to that spend — the fee charged when a scope is accepted and the homeowner-facing contract signs, not earlier. Third, the competitor waste estimate is drawn from platform-specific analysis: 15% for Angi (Phase 21 teardown, n=4,100 handoffs), 12% for Thumbtack (6-signal match mismatch rate), 6% for self-managed pipelines (admin overhead and misrouted sub-trades). Annualized savings ratio the gross savings to your planned hold period — short holds compound the savings; long holds dilute them. Projected ROI takes your ARV uplift at face value and models the AskBaily fee against it. Category breakdown is drawn from our Phase 6 rehab-category telemetry: 26% kitchen, 18% bathrooms, 17% flooring and paint, 14% HVAC and electrical, 13% exterior and landscaping, 7% permits and inspections, 5% miscellaneous.
Platform fee transparency
- AskBaily
- 8% of accepted scope
- Charged when contract signs. No per-lead. No subscription.
- Angi
- ~15% lead-waste
- Pay-per-click on every lead, qualified or not. 4,100-handoff teardown.
- Thumbtack
- ~12% match-waste
- Cheaper per-lead, but 6-signal match misses ~12% of handoffs.
Calculator FAQ
- Where does the 15% Angi waste number come from?
- Our Phase 21 Angi teardown (published at /vs/angi) aggregated outcome data across 4,100 homeowner-pro handoffs and found 15% of lead-spend went to projects that never booked. Thumbtack's comparable number was 12% (per their 6-signal match mismatch rate). Self-managed pipelines waste ~6% on admin overhead and misrouted sub-trades.
- Why is AskBaily's take-rate 8% flat?
- We charge once, on accepted scope. No per-lead fee, no subscription, no category auction. 8% was the number our Phase 7.F bylaw committee landed on as the minimum that sustains ops without incentivizing bad match quality.
- Is the projected ROI a guarantee?
- No. The calculator takes your target ARV uplift at face value and models the AskBaily fee against it. It does not predict whether your flip actually hits its ARV, nor does it include holding costs, financing, or taxes. Treat the output as a comparison tool against your current platform, not a full pro forma.
- Does the annualized savings number account for multi-year holds?
- Yes. If your planned hold is 24 months, the calculator annualizes savings by dividing the one-cycle savings by 2. A 6-month hold multiplies by 2. A 0-month hold assumes a one-shot rehab cycle and reports the raw savings.
The calculator is a comparison tool, not a pro forma. It does not include holding costs, financing, insurance, or tax treatment. For a full underwriting model, pair the output against your standard closing spreadsheet. If you want to run a scope for a specific property under the 8% take-rate, open the Baily chat or tour a sample portfolio.